Wasabi Article in Fortune Magazine
Small Business – Green-Eyed Monster
This is an article I just came across in Fortune about wasabi (how timely). I really love that people in North America are getting to know this great plant, but for the life of me I can’t understand how someone who supposedly loves this product would then go ahead and turn it into a powder. The volatiles that make wasabi what it is are destroyed when the plant is turned to powder, so what you end up getting is something ’sort of like’ wasabi. I guess it’s better than horseradish, but still, I would always buy from the folks who sell the unpowdered form in NorthAm over this guy. Just my opinion…
Warren
The Sushi Guy.
